I traveled to Udaipur to meet with Lakshmi after hearing about her from my guide. She was a great hostess and an even better designer. Her work in the field was extraordinary, one of the very few who has devoted her life to educating rural populaces about health issues. Her insights on how they interpret visuals is groundbreaking and especially for urban designers who deal with a different vocabulary. It is not as if these communities don't read images, it's just that they read them differently. We had a look at several of her pieces that made use of flaps and pockets so that pictures on sensitive topics like sex can be viewed in a glimpse and covered again, and how she develops her material from a visual vocabulary developed by the very audience it communicates to. The language is simple and easy to understand. She then field tests her visual matter over and over again so that it is made perfect.
More at www.vikalpdesign.com
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