All these concepts have to take into account the portability of the tablets. It must be small and compact so that women (and/or men) should be able to carry it around in their pockets, or saree blouses with ease. As many of the T.A. work, this is very important.
Also some sort of small barrier is required while opening, which requires a certain amount of dexterity, so that a child cannot open it (to prevent from iron poisoning as rates have risen because of iron supplementation schemes), because here there is no advantage of a blister pack.
1. FOLDED PAPER PACKET
I was inspired by the paper packet that I had seen as packaging for bookbinder needles.
A simple piece of paper, it is folded in thirds asymmetrically, housing the contents towards its middle. It can be closed and locked quite easily by inserting the small end into the bigger one.
I propose to use a piece of slightly thicker paper, offset printed on both sides (one or two colour on a baby offset machine). The outer, front segment, directly visible to the viewer, will state what the tablets are, and what they are used for (IFA tablets for Anaemia). The back will bear a grid with 30 slots which can be ticked, marked or pricked for each day the tablet is taken; and a warning for children. The opened packet can show visuals of the other content, namely; foods to avoid/consume, and side-effects.
A paper with foil backing inside this package can house the tablets, so that the outer paper can be removed and read easily.
They can be packed at the dispensary counter, rather than beforehand, so that while transporting/storing it takes up minimum space as they are flat.
2. PURSE & BINDI BOOKLET
This small purse can be made out of canvas or some other cheaper cloth material; or can be bought in large stock and screen printed on. Inside, besides the tablets wrapped in paper, a small booklet can be made in which the information can be printed. As an added incentive, in the booklet, I can include one sheet of firm plastic with bindis on it, as a freebie. Underneath the plastic, a grid of 30 slots is printed. Each day when the woman takes a tablet, she can wear a bindi.
The advantage of using the bindi could be extended to more than just a freebie or a reminder. The bindi which looks like the tablet (small, round, red) can become a symbol for consuming the IFA tablet on a daily basis. Like the voter's mark or the thumbs up for angoothachaap the bindi can become synonymous with anti-anaemia, a sort of graphic representation of the campaign against anaemia.
Special thanks to Ms. Murthy for all the work she showed me during my trip as all these concepts would not have come into being without her.
Next up, dummies and visual language/style.
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