The Proposal

BACKGROUND

Over 80 million poor people live in the cities and towns of India. A large number of states report poverty figures in urban areas much above that in rural areas. This is because migrants from rural areas facing poverty, come to urban areas in the hope of a better life. Instead, they are then presented with basic problems of a more severe nature: insufficient housing and shelter, water, sanitation, education, poor health and a host of other issues. This especially takes a toll on the women who are already conferred an inferior status in society and are vulnerable. Many of them suffer from grave health problems and being the child-bearers, they are then likely to pass the same problems down to their children and continue the cycle. They are generally unempowered and unaware their health problems can be solved due to their ignorance. They are either expected to, or believe they are supposed to bear the pain and suffering as part of their experience of being a woman.

TARGET AUDIENCE

Poor urban women.

PROJECT OBJECTIVE

To identify where graphic design can help these women and design material so that:

• Awareness is generated amongst women that these health issues exist and affect them.

• They feel empowered to take action and control of their health.

• They are given the basic know-how to deal with the health issues that commonly affect them.